Ordinary life, daily routine – there is something touching in it, something safe. And something that makes us all the same. You’d think that, when starting to watch the video to Temple‘s song “Cold War” from their recently released album “Fluorescence”. But after a moment you realize, that there is also something awkwardly disturbing about it…
Temple’s vocalist sings “I like these little games you play” – and that’s what the clip is doing with us: playing games. It all looks so ordinary, so nice; yet you can feel that it leads to something unexpected. That’s the whole beauty of it. As of the song itself. “Cold War” is a kind of composition which makes you wonder while listening to it: “Where is it going? Will anything sudden happen in a second?”. There is some sort of irritating beauty in it. As in the video directed by Anna Ladas.
Sometimes there’s just not much more to say, when the images in video and song lyrics say it all. Like in this case. The true power of Temple’s “Cold War” – the music and the video clip – is that they don’t cover the lyrics.
“(…) You made me feel at home
But you never seemed to need me
Never seemed to want me
And I know you didn’t mean to
But you send me off to war when I never learned to fight
Because I never had to (…)”
If you want to understand what this is all about, watch the video clip to “Cold War” above or on YouTube!