“The key to the success of Danish singer-songwriter Ida Gard is the fact that she sings what she thinks.” – that was my first thought about Ida Gard when I heard her songs. Ida Gard is a powerful woman, who knows what she wants and where she’s going to. Her music, her lyrics are straight forward, a bit scratchy and… funny! So is the new video clip to the single “Need A Break”.
The song is coming from Ida Gard’s album “Doors” and has the potential to become a radio hit. That might be seen as a negative thing, but not in the case of Ida Gard’s song. Why? Because – as you can clearly see in the lovely video clip directed by the Danish band apperaat – Ida doesn’t really care about popularity, she just wants to make music, have fun and… she doesn’t like to be pushed. This great feminine power is shown in the video to “Need A Break” with a special old-fashioned style and elegance. The beautiful Danish countryside contrasts with the theater-like set up of the inside scenes – yet, somehow, it all fits together and creates a bright image. The simplicity of the set up only underlines Ida Gard’s charisma and the fact that she’s simply a beautiful young woman. Who obviously likes to play with the camera a bit!
I hope that “Need A Break” will stay just a song title and Ida Gard won’t really disappear from the music scene. It seems like it won’t happen, since she is currently touring Germany. You can check the upcoming concerts on her Facebook and listen to the teaser for the album “Doors” on YouTube.
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